Creative director and experience designer focused on designing quality user experiences and culturally relevant solutions.
I am a creative director and experience designer striving to use design to connect, empower, and produce sustainable and socially conscious solutions for brands, products, and people.
With a formal education in architecture, I have translated those skills across numerous industries such as luxury jewelry, publishing, enterprise design, and pharmaceutical marketing. This experience means my work is always structurally sound and strategically elegant.
At the core of all of my work is the process of empathy-driven design and user research. Empathy in practice, is an active choice to listen and let the needs of others drive over our own desires and ego. When you put people first, profit will follow.
Design is a powerful tool; one that I believe can help us tell stories that are authentic, timeless, and true to the experiences of our community.
I design products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.
I rally teams to execute cohesive strategies that bring clarity and definition to your work so you can convey the right message to the right people.
I help organize your marketing goals and objectives into a single comprehensive plan that we can execute and measure together.
Paola is a driven individual who will stop at nothing to ensure that the work she produces is of the highest quality and content. There are never any roadblocks that she hasn't anticipated and made a plan for. Without hesitation, she was ready to reach out and provide me with resources or education in general so that I could grow. Her addiction to forward movement and inclusion is what drives her work, and it's infectious in the best of ways.
When my novel was scheduled for publication, Paola did photography for it - but it was more than that! She was really invested in the project and so supportive of me as a writer. She made me feel valued and her work reflected her beliefs. I felt very confident in the marketing program that was presented to me and Paola’s work was significant in making this publication stand out.
Paola is a power house of knowledge and expertise in design and marketing. She is truly an asset to any business she works with. We're grateful for all the insights and skill she brought to the table when working together.
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