Old North Marq
With Old North Marq, I worked to execute user research-driven strategies to uncover new product, service or business opportunities or improve upon existing ones. We also combined creative and analytical skills to deliver powerful narratives through web design, marketing plans, and brand management.
Along with building client websites and designing marketing materials, one of my tasks was creating well laid out and easy to understand materials for clients and internal use. The sample below is a social media guide for a client that needed to understand how to better utilize her social channels. This guide catered to her learning style and broke down the aspects of social media marketing she found challenging in a way that was easier to digest. In collaboration with copywriters and photographers, I lead the research, directed the photoshoots, and designed her guide to fit within her brand needs and those of Old North Marq.